For a jeweler, there’s really nothing quite as spectacular as turning a block of wax or an unformed piece of metal into a lovely piece of wearable art. It feels like magic. This process of transformation — what the ancients called alchemy — is what enables us to bring an internal vision into an object of great beauty.
Alchemy goes beyond changing rock into gold. It quite literally and figuratively changes how a person moves through the world. Simply putting on a beautiful necklace or a stunning pair of earrings can lift a woman’s mood instantly. In a true fairy tale manner, the radiance she feels not only affects her mood and sense of self, but captivates and transforms everyone she comes into contact with. The jewelry you choose to wear becomes an outward manifestation of who you really are. This is the secret of great jewelry.
-- Carl Priolo