Monthly Archives: November 2010

Carl Priolo tells why images of roses, apples and hearts make great jewelry

A woman came into our store today looking for another Sofia club bracelet to pair with her rose bracelet. We got to talking about the images and messages each bracelet conjured up. Roses, of course, evoke romantic love and after … Continue reading

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Old diamond watch transformed into custom jewelry

As a long-time resident of Mill Valley, I had stopped to look at the gorgeous shiny things in the window of Sofia Jewelers many times. About a year ago, I decided to either sell or re-purpose several pieces of good … Continue reading

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a small step toward global sustainability

Casting a set of wedding bands last weekend in re-cycled gold I was reminded of the huge environmental cost of gold mining. I’ve read several figures, but, conservatively, it takes thirty tons of waste rock to produce one ounce of … Continue reading

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Custom design using heirloom diamonds and gold

This weekend I worked with a lovely woman who had inherited some multi-diamond rings in an old style she would never wear in its present form. Together we were able to come up with a custom design for a band, … Continue reading

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If I was in a fire..I would take my Priolo jewelry along with my family photos!

I so adore my Priolo and Co. bracelets, made of recycled silver. I always feel like I am wearing a true piece of art (sculpture, really) when I am adorned with one of my bracelets, rings or my gorgeous necklace. … Continue reading

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‘Mao’s Last Dancer’ premier, Fort Worth, Texas

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Casual elegance makes me feel more poised, more balanced.

Three bracelets casually piled together in a corner of Sofia’s window immediately caught our eyes as my wife and I approached the store. Entering, we were dazzled as usual by the wide array of beautiful objects to look at, and … Continue reading

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