Tag Archives: sofia mill valley

Texas Ballet Theater: Principal dancer Lucas Priolo offers eco chic jewelry

This is an article featured on examiner.com: Texas Ballet Theater fans have always enjoyed principal dancer Lucas Priolo’s artistry and grace on stage. In time for the holidays Priolo announced he and his father are launching a line of beautiful … Continue reading

Posted in Press | Tagged , , , , , , , , , , , , , , , | Leave a comment

Carl Priolo tells why images of roses, apples and hearts make great jewelry

A woman came into our store today looking for another Sofia club bracelet to pair with her rose bracelet. We got to talking about the images and messages each bracelet conjured up. Roses, of course, evoke romantic love and after … Continue reading

Posted in From the Bench | Tagged , , , , , , , , , , , | Leave a comment

Old diamond watch transformed into custom jewelry

As a long-time resident of Mill Valley, I had stopped to look at the gorgeous shiny things in the window of Sofia Jewelers many times. About a year ago, I decided to either sell or re-purpose several pieces of good … Continue reading

Posted in custom design | Tagged , , , , , , | Leave a comment

a small step toward global sustainability

Casting a set of wedding bands last weekend in re-cycled gold I was reminded of the huge environmental cost of gold mining. I’ve read several figures, but, conservatively, it takes thirty tons of waste rock to produce one ounce of … Continue reading

Posted in From the Bench | Tagged , , , , , , , , , | Leave a comment

Casual elegance makes me feel more poised, more balanced.

Three bracelets casually piled together in a corner of Sofia’s window immediately caught our eyes as my wife and I approached the store. Entering, we were dazzled as usual by the wide array of beautiful objects to look at, and … Continue reading

Posted in Beauty Transforms, Raves, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

As stunning now as it was then

Twenty-years ago on a trip to California I remember sitting down with Carl and Sue to talk about a necklace I wanted to have designed and made for my wife, Carol. It’s a wonderful experience to sit with a skilled … Continue reading

Posted in Beauty Transforms, Raves | Tagged , , , , , , , , | Leave a comment

Sharing Beauty With Others

Walter and I just before the annual Movie Awards! This Priolo & Co. necklace and earring set was the first – and only – real jewelery I ever bought for myself. It has become my signature piece. When I want … Continue reading

Posted in Beauty Transforms | Tagged , , , , , , , , | Leave a comment